Privacy policy

BLUSH BOUDOIR BOUTIQUE

PRIVACY POLICY

Effective Date: August 13, 2026

Introduction

Welcome to Blush Boudoir Boutique ("Blush Boudoir Boutique," "Company," "we," "our," or "us"). Blush Boudoir Boutique is operated by a Wyoming corporation located at 30 N. Gould St., Ste. R, Sheridan, Wyoming 82801.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website located at https://blushboudoirboutique.com (the "Website"), create an account, purchase products, subscribe to email or SMS communications, contact customer service, participate in promotions, submit reviews or other content, or otherwise interact with Blush Boudoir Boutique.

By accessing or using the Website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our privacy practices, you should discontinue use of the Website.

Information We Collect

Blush Boudoir Boutique collects information that you voluntarily provide, information collected automatically when you use the Website, and information received from third parties in connection with our business operations.

Information you voluntarily provide may include your name, billing address, shipping address, email address, telephone number, account credentials, payment information, purchase history, product preferences, customer service communications, reviews, photographs or other content you submit, promotional entries, survey responses, and any other information you choose to provide to us.

Because Blush Boudoir Boutique sells lingerie, boudoir apparel, intimate apparel, and related products, your purchase history or product preferences may reveal information about the types, sizes, styles, or categories of products you choose to purchase. We use such information primarily to process and fulfill your transactions, provide customer service, maintain your account, improve our products and Website, and otherwise operate our business.

You should avoid submitting sensitive personal information that is not necessary for your transaction or interaction with the Website.

Payment card transactions are processed through independent third-party payment processors. Blush Boudoir Boutique does not intentionally store complete payment card numbers on its own servers. Payment information is processed in accordance with the privacy and security practices of the applicable payment processor.

We may also automatically collect technical and usage information when you visit or interact with the Website. This information may include your Internet Protocol ("IP") address, browser type, operating system, device identifiers, referring website, pages viewed, dates and times of access, session duration, clickstream information, search activity, shopping cart activity, products viewed, products added to a cart, purchases, and other information generated through your interaction with the Website.

Cookies and Similar Technologies

Blush Boudoir Boutique uses cookies, pixels, web beacons, tags, local storage technologies, software development kits, APIs, and similar technologies to operate and improve the Website.

These technologies may be used to maintain shopping carts, remember customer preferences, authenticate user sessions, maintain account functionality, analyze Website performance, understand how visitors interact with the Website, detect and prevent fraud, measure advertising effectiveness, personalize content, support marketing campaigns, and improve the overall customer experience.

Certain technologies are necessary for the Website to function properly, while others are used for analytics, advertising, personalization, and other business purposes.

Our Website may utilize technologies provided by Shopify and other third-party service providers, including analytics providers, advertising partners, social media platforms, marketing providers, payment processors, fraud-prevention providers, and customer-support platforms.

Certain technologies may be used to recognize when a visitor has viewed a product, added an item to a shopping cart, initiated a checkout, or otherwise interacted with the Website. This information may be used to maintain your shopping experience, recover abandoned shopping carts, provide transactional communications, measure marketing performance, and, where permitted and appropriately consented to, deliver relevant advertising or reminders.

Most web browsers allow you to modify cookie preferences or disable certain cookies. Disabling cookies may affect certain Website functionality, including account access, shopping cart functionality, checkout, personalization, and other features.

How We Use Your Information

Blush Boudoir Boutique may use personal information for legitimate business and commercial purposes, including processing and fulfilling orders; processing payments; arranging shipping and delivery; providing customer service; managing customer accounts; communicating about purchases and transactions; responding to inquiries; processing returns and exchanges; preventing fraud; verifying transactions; maintaining Website security; troubleshooting technical issues; analyzing Website usage; improving products and services; administering promotions and loyalty programs; maintaining business records; complying with legal obligations; enforcing our Terms of Service and other policies; and protecting the rights, property, safety, and legal interests of Blush Boudoir Boutique and others.

We may use information concerning products you view, products added to your shopping cart, and transactions you initiate to operate and improve our e-commerce services, including cart functionality and, where applicable, communications concerning abandoned shopping carts.

If you separately consent or otherwise provide permission where required by applicable law, we may also use your contact information to send promotional emails, newsletters, product announcements, special offers, exclusive promotions, event information, and SMS marketing messages.

You may withdraw consent to promotional communications at any time using the applicable unsubscribe or opt-out mechanism. Withdrawal of consent to marketing communications does not affect the lawfulness of processing that occurred before withdrawal.

Your consent to receive promotional communications is voluntary and is not a condition of purchasing products from Blush Boudoir Boutique.

How We Share Your Information

Blush Boudoir Boutique does not sell your personal information for monetary consideration.

We may disclose personal information to trusted third-party service providers that perform services on our behalf or assist us in operating our business. These providers may include e-commerce and hosting providers, including Shopify; payment processors; shipping and fulfillment providers; fraud-prevention providers; customer relationship management providers; cloud-hosting providers; email service providers; SMS messaging providers; analytics providers; advertising and marketing providers; customer-support platforms; accounting professionals; legal advisors; technology providers; and other vendors that support our operations.

These service providers may access or process personal information only as reasonably necessary to provide their services or perform functions on our behalf, subject to applicable contractual, legal, or operational requirements.

We may also disclose personal information when required or permitted by applicable law, regulation, subpoena, court order, governmental request, legal process, or law-enforcement request, or when we reasonably believe disclosure is necessary to protect the rights, property, safety, or legal interests of Blush Boudoir Boutique, our customers, employees, service providers, or others.

We may disclose information in connection with suspected fraud, security incidents, unlawful activity, violations of our Terms of Service, or other circumstances where disclosure is reasonably necessary to protect our business or others.

If Blush Boudoir Boutique is involved in a merger, acquisition, financing, corporate restructuring, bankruptcy proceeding, sale of assets, sale of substantially all business operations, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

Shopify and Third-Party Technologies

Our Website may be hosted, powered, or supported by Shopify and various third-party technologies and service providers.

These technologies may include payment gateways, shipping integrations, fraud-prevention tools, analytics services, customer-support platforms, email marketing services, SMS messaging providers, advertising technologies, social media integrations, and other services necessary to operate an online retail business.

Third parties may independently collect information through cookies, pixels, tags, APIs, SDKs, and similar technologies in accordance with their own privacy policies and terms.

Blush Boudoir Boutique does not control the privacy practices of third-party providers. We encourage you to review the privacy policies of third-party services that you use or interact with.

Online Advertising and Analytics

Blush Boudoir Boutique may use analytics services and advertising technologies to understand how visitors interact with our Website, evaluate the effectiveness of advertising campaigns, improve our Website, understand customer interests, and develop or optimize marketing strategies.

These technologies may collect information concerning browsing activity, pages visited, products viewed, products added to a shopping cart, checkout activity, purchase activity, referral sources, device characteristics, interactions with advertisements, and other Website activity.

Advertising partners may use cookies, pixels, tags, and similar technologies to provide interest-based advertising across websites, applications, and online services.

These technologies may allow us and our advertising partners to measure advertising performance, understand customer interests, personalize advertising, limit repetitive advertising, and improve marketing campaigns.

You may be able to manage certain advertising and tracking preferences through your browser settings, device settings, privacy controls, or applicable industry opt-out mechanisms.

Email Communications

If you voluntarily subscribe to our email newsletter or otherwise provide your email address for marketing purposes, Blush Boudoir Boutique may send promotional communications concerning new products, special offers, discounts, events, exclusive promotions, product recommendations, and other information concerning our products and services.

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link contained in the applicable email.

We may continue to send non-promotional or transactional emails when reasonably necessary to complete a transaction, provide requested services, communicate about an order, address customer service matters, provide security notices, or otherwise communicate with you regarding an existing customer relationship.

SMS and Mobile Communications

If you voluntarily provide your mobile telephone number and separately opt in to Blush Boudoir Boutique's SMS messaging program, we may use your mobile number to send messages for which you have provided consent, including promotional offers, product announcements, cart reminders, customer service communications, order-related messages, account notifications, and other permitted communications.

Marketing SMS messages will be sent in accordance with applicable consent requirements and your selected messaging preferences.

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and service plan.

Consent to receive promotional SMS messages is not a condition of purchasing any product or service from Blush Boudoir Boutique.

You may opt out of promotional SMS messages at any time by replying STOP to a promotional text message. Additional opt-out, help, or confirmation instructions may apply as described in our Mobile Messaging Terms.

Blush Boudoir Boutique does not sell or rent your mobile telephone number or SMS consent information to third parties for their own independent marketing purposes.

We may share your mobile telephone number and related messaging information with service providers that assist us in delivering SMS communications, operating our messaging platform, processing your requests, maintaining messaging records, providing customer service, preventing fraud, or complying with applicable law.

SMS Consent Records

Where applicable, Blush Boudoir Boutique may maintain records relating to SMS consent and opt-out activity, including the telephone number provided, date and time of consent, source of consent, consent language presented, relevant Website or form information, IP address, device or browser information, and other information reasonably necessary to document and administer messaging consent and compliance.

These records may be retained for as long as reasonably necessary for business, legal, compliance, dispute-resolution, and record keeping purposes.

Data Security

Blush Boudoir Boutique maintains commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, destruction, or misuse.

Depending on the circumstances, these safeguards may include secure hosting environments, encryption where appropriate, access controls, authentication procedures, vendor-management practices, security monitoring, and reasonable internal policies and procedures.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

To the maximum extent permitted by applicable law, Blush Boudoir Boutique is not responsible for unauthorized access or disclosure resulting from circumstances beyond our reasonable control.

Data Retention

Blush Boudoir Boutique retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide requested products and services, maintain customer and transaction records, comply with legal and regulatory obligations, resolve disputes, prevent fraud, enforce our agreements, maintain financial and tax records, administer marketing and communications programs, and satisfy legitimate business needs.

The length of time information is retained depends upon the nature and sensitivity of the information, the purpose for which it was collected, applicable legal requirements, tax and accounting obligations, fraud-prevention requirements, the existence of a customer relationship, and operational needs.

When personal information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of the information in accordance with applicable law and our data-retention practices.

Your Privacy Rights

Depending on your state or country of residence and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include the right to request access to personal information we maintain about you; request correction of inaccurate information; request deletion of certain personal information; request information concerning our collection and use of personal information; request a copy of certain personal information in a portable format; opt out of certain forms of targeted advertising or certain sales or sharing activities where applicable; limit or object to certain processing activities where applicable; withdraw consent where processing is based upon consent; and appeal certain privacy-related decisions.

The availability and scope of these rights vary depending upon applicable law and your jurisdiction.

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), to the extent applicable.

Subject to applicable law, eligible California residents may have the right to request information concerning the categories of personal information collected, the purposes for which personal information is collected or used, the categories of sources from which personal information is collected, the categories of personal information disclosed to third parties, the categories of third parties receiving personal information, and certain information regarding the Company's processing activities.

Eligible California residents may also have rights to request deletion or correction of qualifying personal information and to opt out of certain activities to the extent required by applicable law.

Blush Boudoir Boutique will not unlawfully discriminate against an individual for exercising privacy rights provided by applicable law.

Exercising Privacy Rights

To exercise a privacy right available to you under applicable law, you may contact Blush Boudoir Boutique using the contact information provided below.

We may request information reasonably necessary to verify your identity and authenticate your request. Verification requirements may vary depending on the nature of the request and the sensitivity of the information involved.

We will respond to verified requests within the time period required by applicable law.

If your request is denied, you may have the right to appeal the decision depending upon the law applicable to you.

Children's Privacy

The Website is intended for adults and is not directed toward children under eighteen (18) years of age or the applicable age of majority in the user's jurisdiction.

Blush Boudoir Boutique does not knowingly solicit or intentionally collect personal information from children under thirteen (13) years of age.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete the information as soon as reasonably practicable.

If you believe that a child has provided personal information through the Website, please contact us so that we may investigate and take appropriate action.

Do Not Track Signals

Some browsers and devices provide a "Do Not Track" ("DNT") setting that allows users to communicate a preference regarding online tracking.

Because there is not currently a universally accepted technical standard governing DNT signals, Blush Boudoir Boutique may not respond to browser-based DNT signals.

Where required by applicable law, we will honor legally recognized privacy preference signals in accordance with applicable requirements.

U.S. Residents and State Privacy Laws

Blush Boudoir Boutique operates from the United States and may be subject to privacy laws in multiple states depending on the location of our customers and the nature and volume of our business activities.

Where applicable, we will provide privacy rights and disclosures required by the laws governing a particular consumer.

State-specific privacy rights may vary, including with respect to access, correction, deletion, portability, opt-out rights, targeted advertising, profiling, sale or sharing of personal information, sensitive personal information, and appeals.

Where required by applicable law, state-specific disclosures or supplements may be provided separately or incorporated into this Privacy Policy.

International Users

Blush Boudoir Boutique operates from the United States. If you access the Website from outside the United States, you understand that your personal information may be transferred to, processed, and stored in the United States or other jurisdictions in which we or our service providers operate.

Privacy laws in those jurisdictions may differ from the laws of your country or region.

To the extent permitted by applicable law, your use of the Website constitutes acknowledgment that your information may be transferred to and processed in the United States and other jurisdictions.

Third-Party Links

The Website may contain links to third-party websites, applications, social media platforms, or other services.

Blush Boudoir Boutique is not responsible for the privacy practices, content, security, or policies of third-party services.

We encourage you to review the privacy policies and terms of any third-party service before providing personal information or otherwise interacting with that service.

Changes to This Privacy Policy

Blush Boudoir Boutique reserves the right to modify or update this Privacy Policy from time to time to reflect changes in our business operations, technology, legal obligations, products, services, or privacy practices.

Any revised Privacy Policy will become effective upon posting to the Website unless a later effective date is expressly stated.

The "Effective Date" at the beginning of this Privacy Policy identifies when the current version became effective.

Your continued use of the Website after the effective date of a revised Privacy Policy constitutes acknowledgment of the updated Privacy Policy to the extent permitted by applicable law.

Contact Information

If you have questions regarding this Privacy Policy, our privacy practices, or your personal information, please contact:

Blush Boudoir Boutique
30 N. Gould St., Ste. R
Sheridan, Wyoming 82801

Website: https://blushboudoirboutique.com

If you wish to exercise an applicable privacy right or submit a privacy-related request, please contact us using the information above. We may request additional information necessary to verify your identity and process your request.

Acknowledgment

By accessing or using the Website, creating an account, placing an order, subscribing to communications, submitting information, or otherwise interacting with Blush Boudoir Boutique, you acknowledge that you have read and understand this Privacy Policy and understand the manner in which we may collect, use, disclose, retain, and protect personal information as described herein.